top of page

Popularity of IMPORTED Pet food over Indian Pet food - Fact check

Tushar Kanchan

5 Mar 2023

Pets are becoming a part of many Indian households, and the market for Imported pet food is growing exponentially. This trend has been accompanied by an increased demand for quality pet nutrition that meets their specific needs. In this article, we explore the factors contributing to the surging popularity of Imported pet food in India.

Pet food is becoming increasingly popular in India, with many pet owners recognizing the importance of providing their furry friends with healthy and nutritious meals. This growing trend has made it easier than ever for pet parents to provide wholesome diets that cater to their pets' individual needs. With more people owning pets now than ever before, this article will explore how the popularity of pet food in India is on the rise and what it means for pet owners across the country. We will also explore the gaining popularity of Imported pet food over Desi brands.


For centuries, Indian households have been maintaining traditional feeding practices that involve giving home-cooked meals to their beloved pets. However, as awareness about animal nutrition increases, there's a shift towards commercialized pet food products such as kibble and wet foods formulated specifically for cats and dogs. The convenience factor associated with these ready-made options makes them an attractive choice for those who are pressed for time but still want to ensure their four-legged family members get all the nutrients they need.


The increased availability of high-quality pet food brands combined with rising demand from health-conscious pet owners has resulted in a booming industry in India. Furthermore, manufacturers are coming up with innovative solutions like customized meal plans tailored to specific breeds or age groups which make it easy for responsible pet parents to provide balanced diets without breaking the bank.


Ultimately, the growing popularity of pet food comes down to one thing - love! With so many options available nowadays, we can easily give our animals the best possible care while saving time and money in the process.


Factors contributing to the growing popularity of pet food in India


Pets are becoming a part of many Indian households, and the market for pet food is growing exponentially. This trend has been accompanied by increased demand for quality pet nutrition that meets their specific needs. In this article, we explore the factors contributing to the surging popularity of pet food in India.


One major contributor is the rise in awareness about animal health among Indian pet owners. Many now understand that pets require special diets tailored to their size, breed, age, and activity level - something commercial pet foods can provide. Additionally, with better education around nutrition, people have become more informed on what makes up healthy meals for their beloved animals.


Furthermore, there's also been a shift towards convenience-led consumption as people increasingly look for easy ways to feed their furry friends without having to cook or prepare elaborate meals every day. Prepackaged options like kibbles allow them to do just that while providing balanced nutrition at the same time. Last but not least, it’s undeniable that people love spoiling their pets – and they take great delight in offering them delicious treats! As such, these products have grown immensely popular over recent years.


It’s no surprise then that modern Indians are turning towards dedicated pet foods to ensure optimal health for their four-legged companions. With so much variety available today ranging from organic dog snacks to grain-free cat food recipes, meeting your pup or kitty's dietary requirements has never been easier!


The most popular pet food brands in India are Royal Canin, Drools, Pedigree, Farmina Pet Foods, Hill's Pet Nutrition, and Nutrivet. The Treat market has also seen growth in the Indian market. There are new entrants into this space like Nutrience which has gained tremendous popularity in India because of its balanced nutrition value.


Types of pet food available in the Indian market


From the streets of Mumbai to the alleys of Delhi, India is witnessing a surge in pet owners and their love for furry companions. An inevitable result? The growing popularity of pet food! With different types available in the market, Indian pet parents can pick from a wide range of options. Let's take an overview of these offerings.


At one end lies those that are made with natural ingredients like grains, vegetables, and proteins - perfect for nutrition-conscious pups. These offer better digestibility by providing complete meals that provide essential vitamins and minerals. On the other hand, some pet foods contain preservatives or additives which may not be as healthy but have been formulated to meet specific dietary requirements for pets with allergies or special needs.


For cats, there's wet cat food – succulent chunks served in gravy that comes in cans or sachets. This type provides more moisture than dry kibble; ideal if your feline friend doesn't drink enough water on its own. Dry cat food is also an option; crunchy pellets packed with protein sources such as chicken, fish, or lamb usually make up this category. As a bonus, it helps keep tartar buildup at bay too!


Last but not least we come to treats – small snacks meant to reward good behavior or just show your pup you care (in moderation!). From biscuits and chews to jerky strips and dental sticks, chances are you'll find something they’ll love while keeping them safe from unhealthy table scraps.


The array of choices when it comes to pet food has certainly opened up opportunities for Indian pet owners who now have access to specialized diets tailored specifically to their beloved friends' health needs. Now let's explore how these products bring about positive benefits for our four-legged buddies...



Why imported pet food is popular in India

India is a rapidly growing market for pet food, and imported pet food brands represent a significant portion of this market. Many pet owners in India are now turning to imported pet food brands to provide their pets with a balanced diet and high-quality nutrition. Imported pet food brands in India include Royal Canin, Hills Pet Nutrition, ProPlan, and Purina. These brands offer a wide range of pet food products, including dry food, wet food, treats, and supplements. Products from these brands are tailored to the needs of specific breeds and life stages, providing a balanced and complete diet for pets. These imported pet food brands have gained popularity in India due to their superior quality, safety standards, and nutritional value.

They are also widely available in pet stores and online retailers across the country. Prices for imported pet food brands are typically higher than local brands, but they offer the assurance of high-quality ingredients and nutrition. Imported pet food brands are increasingly popular in India due to their superior quality and nutritional value. They provide pet owners with the assurance of safe and balanced nutrition for their pets.

When it comes to pet food, Indian brands are usually more budget-friendly, but the quality may not be at the same level as imported products. Indian pet food is made with natural components and is absent of artificial flavors, colors, and preservatives. On the flip side, imported pet food may have stricter quality control standards and might include more premium ingredients. Ultimately, it's essential to research various brands to get the best deal in terms of price and quality.

Health benefits of pet food for pets


Looking after our beloved pets is one of the most rewarding responsibilities we can have. Feeding them premium pet food that provides many health benefits has become increasingly popular in India. It's time to take a look at why this type of food is so beneficial for our furry friends!


In the first place, pet food contains essential nutrients like proteins and vitamins which are necessary to keep your pet healthy. This type of food also helps maintain their coat condition, keeping it shiny and smooth. Additionally, different types of pet foods offer tailored nutrition depending on age, breed, or even activity level; thus making sure they receive optimal nutrition as per their needs.


Furthermore, since these products are designed specifically for animals, they provide balanced meals that help your pet stay active without any digestive problems or other issues associated with a poor diet. Thus giving you peace of mind when it comes to looking after an animal companion. Most of the Imported foods come with no artificial colors, No preservatives, Grain Free and they follow stringent quality and safe ingredients.


Providing quality nutrition for your pet is paramount for its well-being and longevity - something that can be easily done by opting for specially-made pet food available in Indian markets today!


New Food Trends

The pet food industry is rapidly evolving with the emergence of new pet food trends that are designed to meet the changing needs and preferences of pet owners. One of the most prominent trends is the increased availability of cooked and ready-to-eat pet food, which has become increasingly popular among pet owners who are looking for a convenient and nutritious way to feed their furry friends.

Ready-to-eat pet food is typically sold in microwavable containers, making it easy to prepare in just minutes. These pre-prepared meals usually provide balanced nutrition for your pet and can help ensure that their dietary needs are met without additional ingredients.

Dehydrated pet food is another growing trend in the pet food industry. This type of food is made by drying out fresh ingredients and then grinding them into a powder or paste. The benefits of dehydrated pet food include increased shelf life and a more nutrient-dense diet than traditional kibble. Additionally, dehydrated pet food is often much more affordable than other types of pet food, making it a great choice for pet owners looking to save money. These two new pet food trends are just the beginning of a revolution in the pet food industry. As more pet owners become aware


Tips to choose the right pet food

  1. Research the different brands available and read reviews from other pet owners to get a better idea of which brands are highly rated.

2. Consider your pet's needs, such as age, health, and dietary requirements, and look for a brand that offers a formula that meets these needs.

3. Choose a brand with quality ingredients and a good nutritional profile.

4. Read the labels on the packaging to make sure the ingredients are high quality and the product is free from artificial additives and preservatives.

5. Consider any potential allergies your pet may have and make sure the food is free from potential allergens.

6. Consider the cost of the pet food and compare prices.

7. Finally, consult your veterinarian for advice on the best food for your pet.


Watch out for these Concerns with pet food. It's better to research pet food available in India. Read the ingredients and understand them, you will be surprised at what is been fed to them.


1. Contamination of pet food with toxins, bacteria, or other harmful substances.

2. Risk of nutritional deficiencies due to inadequate or unbalanced ingredients.

3. Risk of contamination due to the presence of heavy metals, chemicals, or other contaminants in pet food.

4. Risk of pet food being mislabeled or containing ingredients that are not listed on the label.

5. Risk of pet food not meeting the nutritional requirements of pets due to poor manufacturing processes or inadequate quality control.

6. Risk of pet food containing ingredients that are not safe for pets, such as certain plant-based proteins, artificial preservatives, or food coloring.

7. Concerns about the sourcing of pet food ingredients and quality control procedures used by manufacturers.




It's undeniable that pet food has become increasingly popular in India. This is due to a variety of factors such as the growing number of pet owners, rising disposable incomes, and increased awareness about animal nutrition. There are various types of pet food available in the Indian market, from dry kibble to canned wet food, each offering its range of health benefits for pets.

bottom of page