Drools Launches Fresh Pet Food in India with Tetra Pak, Investing ₹180 Crore in New Category

Drools Pet Food Pvt. Ltd. has announced a ₹180 crore investment to enter India’s emerging fresh pet food segment, in collaboration with Tetra Pak. This move introduces aseptic carton-based fresh pet food using Tetra Recart®—marking a first for Asia and signalling a major shift in how pet nutrition is produced and delivered.

The new range includes real-ingredient recipes like chicken with vegetables, turkey, pumpkin, and even chicken biryani, available in 150g and 350g packs. Designed to be preservative-free and shelf-stable without refrigeration, the innovation addresses a key challenge in India—cold-chain dependency—while maintaining freshness and safety through advanced retort technology.

With India’s pet food market growing at 11–16% CAGR, this launch taps into rising “pet humanisation” and demand for premium, home-style nutrition. Backed by investors like L Catterton and Nestlé S.A., Drools continues to push category boundaries.

PetzCare India View: This is not just product innovation—it’s category creation. By removing cold-chain barriers, Drools is democratising fresh pet food for India at scale. The real impact will depend on consumer education, pricing strategy, and how quickly retail adapts to this new format.

Highlights:

• ₹180 crore investment in fresh pet food infrastructure

• First in Asia with aseptic carton-based fresh pet food

• No refrigeration needed; preservative-free

• Potential to redefine India’s premium pet nutrition segment

Benefits to Pet Parents:

Pet parents benefit from convenient, preservative-free nutrition that mimics home-cooked meals without refrigeration hassles. The shelf-stable packaging ensures safety, easy storage, and portability. It offers variety, better ingredient transparency, and consistent quality—making it easier to provide healthier, premium diets for pets without relying on frozen or freshly prepared food daily.