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Desk
17 Sept 2025
Bowlers champions premium, science-backed dog nutrition, ensuring complete, balanced meals for pets across India.
In a move that bridges the worlds of cricket and pet care, Allana Pet Solutions (APS) – the pet food division of Allana Consumer Products Ltd. (ACPL) – has announced Indian cricket star Shubman Gill as the new brand ambassador for Bowlers, its flagship dog nutrition brand.
This strategic collaboration marks a significant milestone in Bowlers’ journey to transform India’s pet nutrition landscape. The association positions a high-performing athlete as the face of a brand committed to science-backed, premium nutrition for dogs, inspiring pet parents to make more informed, healthier choices for their four-legged family members.
“Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market,” said Nitin Kulkarni, Business Head – APS, ACPL. “With pet ownership on the rise, especially in Tier 2 and Tier 3 cities, there’s a huge opportunity to encourage adoption of premium, science-led nutrition. Shubman’s influence among youth and aspirational pet parents makes him the perfect face for Bowlers’ mission to provide trusted, world-class dog nutrition.”
Bowlers’ Game Plan: Educate, Engage & Expand
Bowlers’ unique positioning has always been about more than just food — it reflects the humanisation of pets, treating them as family members with their own needs and aspirations. Shubman Gill’s association strengthens this vision, bringing together performance, discipline, and excellence — values that resonate deeply with pet parents who want the best for their dogs.
The collaboration will see Bowlers launch a mix of digital campaigns, regional outreach, and on-ground activations, all designed to raise awareness about complete and balanced nutrition. Initiatives like the popular Instagram challenge #TasteThatMakesYourDogFly will be scaled up to engage pet owners across India.
A Winning Formula for Pet Nutrition
Bowlers offers a comprehensive portfolio of specialized nutrition products including dry and wet food for puppies, adult dogs, and large breeds, as well as high-protein jerky treats and meat bars for training and rewarding. With APS’s PLC-automated plant in Zaheerabad, Telangana, and in-house R&D supported by veterinary nutritionists, every Bowlers product is tailored to India’s climate, lifestyle, and pet needs, ensuring both taste and health benefits.
Complementing Bowlers is Purrfeto, APS’s cat nutrition brand, giving the company a holistic footprint in the pet food industry. Together, they’ve helped APS cross the ₹200 crore revenue milestone, reinforcing its rapidly growing presence in India’s domestic and global pet food market.
About Allana Consumer Products
Part of the 160-year-old Allana Group, ACPL manufactures and distributes a wide portfolio of high-quality food products, from coffee and bakery essentials to frozen fruits, French fries, ice creams, and pet food. APS’s brands, Bowlers and Purrfeto, are designed to deliver health, taste, and overall well-being, reflecting ACPL’s commitment to global standards of excellence in pet care.