8 Feb 2024
Ezgi Matur, Cleapet Co-founder, Reveals Revolutionary Nano Silver Formula in Exclusive Interview with Sunil Dcosta, Editor of Petzcareindia.
1. Walk us through the inspiration behind developing Cleapet Nano Health Products with the patented nano silver formula.
Ezgi Matur: The inspiration for Cleapet Nano Health Products originated from a personal need – ensuring the daily hygiene of my large dog, Silas, who weighs 75kg, in a way that was both safe and efficient. I was constantly seeking a solution that would not only maintain his hygiene but also safeguard his health without any harmful effects. This led me to delve into the realm of pet care products, where I realized there was a significant gap in products that were both effective and non-toxic. Motivated by this gap and my love for my pet, I embarked on a journey to develop a product line that would meet these criteria. The journey involved extensive research and collaboration with experts in veterinary science and nanotechnology, all driven by the desire to create something not just for Silas, but for all pets that deserve the highest standard of care.
2. How does the patented nano silver formula in Cleapet products effectively protect pets from diseases and support the treatment of skin lesions?
Ezgi MATUR: Our patented nano silver formula is more than just a component; it's a game-changer in the field of pet health. The core of its effectiveness lies in the ability of nanosilver to penetrate at a cellular level, enhancing cellular regeneration and boosting the natural defense mechanisms of the pet's skin. This unique property, when combined with a formulation that respects the delicate pH balance and skin requirements of pets, results in a potent yet gentle product. It's particularly effective in protecting pets from a range of diseases, especially those affecting their skin. We've tested this formula extensively to ensure that it not only meets but exceeds industry standards, providing pets with a level of care that's currently unmatched in the market. This combination of science and safety is what sets our products apart and provides pet owners with peace of mind.
3. Could you explain the process of purification that Cleapet products undergo to rid pets of pathogens such as bacteria and viruses?
Ezgi MATUR: The purification process of Cleapet products is a testament to our commitment to innovation and safety. At the heart of this process is the targeted action of nanosilver. Unlike conventional products, our nano silver formula is designed to identify and attach to harmful bacteria and viruses selectively. This precision means it doesn't disrupt the beneficial microflora on a pet's skin. It's akin to a smart weapon in disease prevention, targeting only harmful pathogens while leaving the beneficial ones untouched. This selective engagement is crucial because it ensures that pets are not only clean but also protected from the myriad of microscopic threats they face daily. Our rigorous testing and quality control processes ensure that every batch of our products meets this high standard of purification.
4. What specific characteristics make Cleapet products vegan and certified to be nature, human, and animal-friendly?
Ezgi MATUR : In today's world, where environmental consciousness is as important as product effectiveness, Cleapet stands out by being both vegan and eco-friendly. Our commitment to these principles is reflected in every aspect of our product development process. Firstly, our products are entirely free from any harmful chemicals, ensuring safety for pets and their owners. Secondly, they contain no animal-derived ingredients, aligning with our ethical stance against animal testing and exploitation. Thirdly, their water-based nature and biodegradable composition mean they have a minimal environmental footprint. This holistic approach to product development ensures that we're not just creating products that are good for pets but also products that are kind to our planet and all its inhabitants.
5. How does nano-technology play a pivotal role in the production and efficacy of Cleapet Nano Health Products?
Ezgi MATUR: Nano-technology is not just a buzzword for us; it's the cornerstone of our product range. By harnessing the power of Nano-sized silver particles, we've developed products that offer unparalleled effectiveness in pet care. These tiny particles have a larger surface area relative to their size, which allows for more efficient interaction with pathogens, leading to superior cleaning and protective capabilities. Our ability to manipulate matter at the nano-scale means we can achieve results that were previously unattainable with traditional pet care products. This advanced technology has enabled us to create over 100 different product varieties, each tailored to meet the specific needs of pets, ranging from skincare to overall health maintenance. This diverse range of products is a testament to the versatility and efficacy of nano-technology in enhancing pet health.
6. How does Cleapet ensure that its products do not cause heavy metal accumulation in pets' bodies and are easily excreted by their kidneys?
Ezgi MATUR: The concentration of 1,000,000 nano silver ions in a mere 1mm is a critical aspect of our product's effectiveness. This high concentration ensures that when applied to the pet's skin, the ions are readily absorbed into the bloodstream. Their nano size facilitates a swift transportation and excretion process, usually within six hours, through the kidneys. This rapid excretion is vital as it prevents any potential for heavy metal accumulation in the pet's body. Moreover, the nano size of these ions means that once they have performed their antimicrobial function, they are easily expelled from the body. This design is not only a marvel of modern science but also a reflection of our commitment to pet safety. We have substantiated this safety aspect through various scientific studies and papers, reinforcing our stance on responsible pet care.
7. Can you share any testimonials or success stories from pet owners who have used Cleapet products, particularly highlighting their experience with the effectiveness and safety of the nanosilver formula?
Ezgi MATUR: We are incredibly proud and humbled by the positive feedback we've received from both professionals and pet owners alike regarding Cleapet products. One of our most notable endorsements comes from Empati Akademi Animal Hospital and its co-founder, Azmi Atik. Their testimonial, featured in our catalogue, speaks volumes about the effectiveness and safety of our nano silver formula in a clinical setting.
Furthermore, the gratitude messages we receive from our customers are immensely motivating. These messages, coupled with the positive reviews on various e-marketplaces, reinforce the real-world impact and reliability of our products. They provide an insight into how Cleapet is making a difference in the daily lives of pets and their owners, highlighting experiences of improved health, effective treatment of skin conditions, and overall satisfaction with the safety profile of our nano silver formula.
We invite our followers and potential customers to visit our website and LinkedIn page to see these testimonials and learn more about our products. It's not just about selling a product; it's about creating a community that values the health and well-being of their pets as much as we do. We guarantee that Cleapet will continue to deliver on the promise of offering effective, safe, and innovative solutions for pet health and hygiene.