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desk
4 Jul 2025
Nationwide #DontBuyTheMyth campaign aims to bust pet care misconceptions with experts, influencers, and interactive digital initiatives
Bark Out Loud by Vivaldis, one of India’s fastest-growing and purpose-led pet wellness brands, has launched its latest social impact initiative, #DontBuyTheMyth. This nationwide campaign is focused on breaking down widespread myths and misinformation around pet health and wellbeing. Anchored in the brand’s commitment to science-led care and conscious parenting, the campaign features popular media personality and pet parent Anusha Dandekar, along with top influencers, lending their voices to this urgent conversation on informed pet care.
In a digital age where hearsay often overshadows expertise, misinformation about pet food, wellness routines, and healthcare has become alarmingly common. Well-meaning pet parents often rely on social media, unverified blogs, or casual advice, leading to choices that can unintentionally compromise their pet’s health. From fad diets to misguided grooming practices, these myths aren’t just harmless—they create silent suffering for pets who depend on humans to make the right decisions.
“In India, awareness around pet wellbeing is still evolving and this gap becomes even more critical during seasons like the monsoon, when pets are especially prone to infections, stress, and dietary imbalances,” says Business Head Devika Khanna. “As a brand deeply committed to pet health, we believe now is the time to shift the narrative, from assumption to education. With #DontBuyTheMyth, we aim to create a trusted knowledge ecosystem that empowers pet parents and ultimately leads to happier, healthier pets. Campaigns like this define our purpose, and we’re proud to lead the change.”
The campaign’s high-impact, digital-first rollout includes “Pawflix,” a myth-busting video series featuring influencers, certified trainers, and pet nutritionists breaking down common misconceptions with equal parts fact and flair. Instagram AMAs will offer real-time expert advice, while a Myth vs. Fact contest will engage pet parents to bust myths themselves for a chance to win free vet consultations. Among the key misconceptions the campaign targets: “Chocolate can be given to dogs as a treat,” “Milk is good for cats,” and “Cats can be vegan.” The mission is clear—to debunk thousands of myths and foster a new era of informed, conscious pet parenting.