_edited.png)
Omni Achieves B Corp Certification – Setting a New Standard for Pet Wellness and Planet Health
Desk
18 Jul 2025
How Omni’s B Corp milestone is reshaping pet nutrition with ethics, innovation, and environmental responsibility.
UK-based pet health brand Omni has officially become a Certified B Corporation, raising the bar for ethical and sustainable practices in the global pet industry. Founded by veterinarians, Omni is disrupting a sector long dominated by highly processed, meat-based diets with its pioneering, plant-powered approach to pet nutrition.
In 2025, Omni projects a turnover of £10 million and has seen 130% sales growth in just six months. Since appearing on BBC1’s Dragons’ Den, the brand has doubled in size and achieved top Amazon rankings—its Stress & Anxiety supplement ranks #2 and Anal Gland Supplement #4 in the ultra-competitive DTC pet wellness category.
Omni’s plant-based, allergy-friendly recipes eliminate animal proteins entirely, making them both hypoallergenic and naturally more sustainable.
“Dogs need protein—not meat. Sustainable protein alternatives now offer real health benefits,” says Dr. Guy Sandelowsky, veterinarian and co-founder.
“Achieving B Corp certification means scrutinising every aspect of our business—from supply chains and sustainability to governance and team culture. As an early-stage company, we saw this as an opportunity to embed strong ethical practices and robust systems from the very start. Building these foundations early is far more effective than retrofitting them later. At Omni, we’re proud to be raising the bar—helping pets thrive while making pet food gentler on the planet.” – Shiv Shivakumar, co-founder of Omni
Their B Corp journey is more than a badge; it reflects deep-rooted systems focusing on people, planet, and pets. Omni offers employee wellness benefits, recycled packaging, local UK manufacturing, and actively supports charities and environmental initiatives. With over 90% employee satisfaction, Omni demonstrates that purpose-driven businesses can scale without compromise.
Dragons’ Den investors Steven Bartlett and Deborah Meaden describe Omni’s achievement as “a new high bar for sustainability” and proof that ethical growth is possible.
Since its soft launch in 2021, Omni has achieved rapid growth and market success, including:
Over £650K sales in 2022 and consistent month-over-month growth
90% recommendation rate from veterinary professionals
Over 500,000 meals delivered
Product availability on platforms like Amazon, with interest from major retailers such as Walmart in the US
Development of plant-based dog snacks and plans to expand product lines
Recognition through awards and media coverage across major outlets
PetzCare India Lens:
Omni’s B Corp certification signifies a global change in how pet brands can connect health, ethics, and sustainability. For India’s rapidly growing pet care industry, this demonstrates a strong example of integrating purpose into business models from the beginning. As consumer awareness increases around transparency and environmental impact, brands here have a unique chance to innovate responsibly, showing that doing good for pets can also mean doing good for people and the planet.