Global Pet Care Market 2025: Euromonitor Finds Cat Food Surging as ‘Petflation’ Reshapes Consumer Choices

Petflation’ and shifting pet demographics are fundamentally reshaping the global pet care industry, which is projected to reach USD 207 billion in 2025, according to Euromonitor International. New data from Euromonitor International’s World Market for Pet Care 2025 highlights that cat food has become the fastest-growing segment, recording a CAGR of 6%, compared to 3.8% growth in dog food between 2020 and 2025.

This acceleration reflects a broader behavioural shift: more consumers worldwide are choosing cats, driven by their comparatively lower cost and maintenance requirements. Looking ahead, cat food is expected to sustain momentum with a forecast CAGR of 4% through 2030.

Sahiba Puri, Global Insight Manager for Pet Care at Euromonitor International, noted:

Cat Preference Gains Ground, Small Dogs Shape Market Mix

Cat ownership continues to rise in traditionally dog-dominated regions such as North America and Western Europe, as well as emerging markets across Asia Pacific. Higher ownership costs for dogs—particularly larger breeds—combined with regional regulations and cultural preferences in Asia are accelerating this cat-forward trend.

Still, dogs will retain their leadership in food volume sales, projected to contribute 66% of global pet food volumes by 2030. In North America, the share of large dogs is expected to decline from 32% in 2020 to 27% in 2030, while small dogs increase from 42% to 46%.

Cats Win in Volume, Dogs Still Command Value

Even in regions where cats outnumber dogs, dogs will continue to dominate spending. In North America, dog food is set to account for 68% of the combined dog and cat food market value by 2030. In Western Europe, dog food is expected to maintain a 45% share of value sales.

These contrasting dynamics underscore the need for differentiated market strategies—whether by premiumising dog food to drive value or delivering cost-efficient, targeted nutrition in cat food to capture volume-led growth.

A New Era of Pet Health Management

Pet owners are increasingly taking a proactive, wellness-driven approach, fuelling rapid growth in specialised health products. Over the past five years, pet dietary supplements have posted the strongest gains.

Manufacturers now recognise opportunities not just in supplements but across pet food, treats and functional formulations. Brands that focus on specific health needs, personalised nutrition and science-backed innovation are well-positioned to build stronger value perception and stand out in an increasingly competitive market.