How Goofy Tails Decoded Startup Funding to Build Smarter and Scale Faster in Pet Care

1. Goofy Tails began as an information portal before evolving into a premium pet supplies company. Can you share more about this journey and the core mission that drives Goofy Tails today?

Kunal Gupta: Goofy Tails started with a simple idea: empower pet parents with the right information.

In its early days, Goofy Tails was an information portal — a space where pet parents could learn about better nutrition, responsible care, and overall pet wellness. What we realized quickly was that awareness alone wasn’t enough. The market was flooded with products that looked good on the outside but lacked nutritional value, transparency, or even safety. That insight became our turning point.

We evolved from curators of information to creators of products — building a trusted brand that designs clean, honest and Holistic pet nutrition and wellness solutions. Today, Goofy Tails offers a range of food, treats and supplements not just to delight pets but to extend and improve their quality of life.

Our core mission is simple but powerful:

To make pets healthier and happier — and help them live longer lives.

We’re guided by science, powered by empathy, and obsessed with outcomes that show real impact on the pet's life. And as we grow, so does our commitment to innovation — whether it’s AI-powered nutrition tools or cutting-edge supplement formulations.

At Goofy Tails, it’s not just about products. It’s about a promise to every pet parent:

We’ve got your pet’s back. Always.

2.With over 200,000 pets served and a strong presence across online marketplaces and your portal, what do you see as the key factors behind Goofy Tails’ rapid growth in India’s pet care market?

Kunal Gupta: Goofy Tails' rapid growth in India’s pet care market has been driven by five core factors: trust, innovation, relevance, expert validation, and deep customer empathy.

1.Purpose-led Products:

Every product we develop begins with a real-life problem faced by pet parents — whether it’s picky eating, gut health, or anxiety. We focus on creating functional, tasty solutions like bone broth, calming treats, and probiotics that work. This builds long-term trust.

2. Veterinarian-Backed Formulations:

Our products are not just tasty — they’re also backed by science. We work closely with veterinarians and pet nutritionists to ensure every ingredient serves a health purpose. This expert validation has played a key role in building credibility and ensuring results.

3. Omnichannel Reach:

With a strong footprint on marketplaces like Amazon, Blinkit, Swiggy, and our own D2C portal, we’ve made Goofy Tails accessible across geographies. Our focus on seamless online experience and fast fulfillment makes us the go-to brand for convenience-driven pet parents.

4. Data-Driven Innovation:

Customer feedback is our biggest R&D tool. Every product iteration is based on real insights — from reviews to return reasons. We’re now integrating AI to personalize nutrition guidance and elevate the customer experience even further.

5. Brand with Heart:

We don’t just sell products — we share a belief: that pets deserve clean, honest, and holistic care. Our content, packaging, and storytelling reflect the deep emotional bond between pets and parents, creating loyalty that goes beyond transactions.

With 200,000+ pets served, we’re just getting started. And we’re proud to be leading the evolution of India’s pet care ecosystem — with empathy, science, and a whole lot of love.

3. Wipro Consumer Care Ventures has made its first foray into the pet food segment by investing in Goofy Tails. What does this partnership mean for your company, and how did it come about?

Kunal Gupta: Wipro Consumer Care Ventures’ investment marks a major milestone for Goofy Tails — it’s their first foray into the pet food space and a strong validation of our mission to deliver clean, honest, and science-backed nutrition for pets.

This partnership brings more than just capital. It gives us access to Wipro’s deep expertise in consumer brands, supply chain, and scaling operations — helping us reach more pet parents, innovate faster, and strengthen our veterinarian-led product portfolio.

The partnership came about through a shared vision. Wipro saw the traction we’ve built — over 200,000 pets served — and aligned with our goal of improving pet health and longevity in India. With their backing, we’re ready to take Goofy Tails to the next level.

This isn’t just capital. It’s validation, muscle, and momentum.

With Wipro by our side, we’re better equipped than ever to accelerate our mission: crafting vet-backed nutrition, scaling responsibly, and improving the quality and longevity of pets across India.

4.This pre-Series A round of over $1 million brings your total capital raised to $2 million. Can you elaborate on how this new funding round positions Goofy Tails for the next stage of growth?

Kunal Gupta: 1. Product Innovation – We’ll scale our veterinarian-backed R&D to launch more functional, clean-label nutrition products that solve real pet health problems.

2. Supply Chain & Manufacturing – The funds will help us streamline production, improve unit economics, and build a stronger foundation for scale.

3. Customer Experience & Technology – We’re doubling down on our D2C platform and AI-powered tools to personalize pet nutrition and deepen engagement with pet parents.

With Wipro’s strategic backing, we’re not just growing — we’re building India’s most trusted pet wellness brand, one product and one pet at a time.

5. Wipro’s investment marks a strategic milestone for both companies. What unique strengths or resources does Wipro bring to Goofy Tails beyond capital, and how do you plan to leverage them?

Kunal Gupta: Beyond capital, Wipro brings:

1. Consumer Expertise – Decades of experience building and scaling FMCG brands gives us access to proven playbooks in branding, distribution, and go-to-market strategies.

2. Supply Chain Strength – Their global supply chain knowledge helps us optimize sourcing, manufacturing, and logistics as we scale our product lines.

3. Retail & Channel Access – Wipro’s network can open doors to new retail partnerships, both offline and online, accelerating our reach beyond D2C.

4. Brand Building Muscle – We’re tapping into Wipro’s deep understanding of consumer psychology and storytelling to sharpen our brand positioning and emotional connection with pet parents.

How we’ll leverage it:

By integrating these capabilities with our agility as a startup, we’ll fast-track product development, strengthen operational efficiency, and build a more trusted, scalable pet wellness brand — while staying true to our mission of improving pet health and longevity.

6. You’ve mentioned plans to use the investment to accelerate R&D and product innovation. Can you provide specific examples of new products or initiatives that pet parents can look forward to in the coming year?

Kunal Gupta: This funding will help us launch vet-formulated supplements, single-serve meal toppers, and a new Cat meal range — all designed to tackle real pet health issues like digestion, anxiety, and dental hygiene. Our focus is on clean, effective, and easy-to-use products that improve everyday pet wellness.

7. Goofy Tails has a strong social mission, such as supporting the vaccination of street dogs in India. How will this new investment help you scale your impact on animal welfare and foster care initiatives?

Kunal Gupta: At Goofy Tails, our mission goes beyond products — we’re deeply committed to improving the lives of all animals, not just pets in homes.

This new investment enables us to scale our social impact in three key ways:

1. Stray Care & Vaccination: We’ll expand our street dog vaccination and feeding programs across more cities, and grow our stray care farm in Punjab, which serves as a safe haven for injured, abandoned, and recovering animals.

2. Vet Partnerships & Foster Networks: With new veterinary tie-ups, we’re building a stronger ecosystem for foster care, rehabilitation, and medical support for strays and rescued animals.

3. Neuter & Adoption Drives: We plan to run more adoption camps and sterilization initiatives, helping control the stray population humanely and connect more animals with loving homes.

Our goal is to create a future where wellness, care, and dignity are accessible to every animal — whether they live in a home or on the streets.