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Ashmitha ArunKumar of Wags and Paws: Crafting Premium, All-Natural Pet Treats for Wellness


Sunil Dcosta

16 Aug 2023

Pet-Centric Innovation: Founder Ashmitha ArunKumar, reveals the heart behind Wags and Paws, a brand dedicated to providing pets with meticulously crafted, additive-free treats, fostering holistic well-being.

Ashmitha ArunKumar, Founder of Wags and Paws
Ashmitha ArunKumar, Founder of Wags and Paws

Could you share the inspiration behind starting "Wags and Paws"? What drove you to create a brand that focuses on premium, all-natural pet treats?

Ashmitha Arunkumar: I started Wags and Paws because I wanted to give pets the kind of healthy treats that we'd choose for ourselves. Seeing that good options were hard to find, I decided to make premium, all-natural

treats, with no additives and preservatives. It's all about making sure our pets are happy and healthy!

"Wags and Paws" emphasizes using a single ingredient in your treats. How do you select and source these ingredients to ensure the highest quality and nutritional value for pets?

Ashmitha Arunkumar: Wags and Paws strongly emphasis using single ingredients in treats. Quality and nutritional value for pets are ensured by following a rigorous sourcing process. We collaborate closely with trusted suppliers and farmers who share our commitment to quality. Our selection criteria prioritize ingredients that are human-grade and come from reliable sources. We thoroughly vet ingredients for their freshness, nutritional content, and safety. This process guarantees that every treat maintains its natural goodness, free from additives or fillers. We provide pets with delicious treats contributing positively to their overall well-being.

Your commitment to a "no compromises" policy is clear. Can you elaborate on the clean and gentle dehydration process you use to preserve the nutritional integrity of your treats?

How does this differentiate your products from others on the market?

Ashmitha Arunkumar: Certainly! We employ a state-of-the-art dehydration method that involves low temperatures over an extended period. This method allows us to remove moisture from the ingredients while

retaining their essential nutrients and flavors. This process sets us apart from other products available in the market that might use high heat or quick methods, which can degrade nutritional content and alter taste. By using, our meticulous dehydration process, we ensure that the treats maintain their natural goodness, vitamins, and minerals resulting in the pets' delight and contributing to their overall health and well-being.

The range of treats you offer is quite diverse. Can you explain the benefits of some of your unique offerings, such as the Dehydrated Chicken Feet and Dehydrated Goat Trotters, which provide both enjoyment and health benefits for pets ?

Ashmitha ArunKumar: Dehydrated Chicken Feet: These treats supply natural collagen for joint health and aid in dental care by reducing plaque and tartar buildup. These are idle for all breeds and sizes of dogs and cats.

Dehydrated Goat Trotters: Rich in nutrients like glucosamine, these treats support joints and promote dental hygiene through chewing, and is the perfect chew for medium and large-sized dogs.

These unique treats encapsulate our commitment to pets' overall happiness and wellness, showcasing our dedication to quality and care.

Many pet owners are concerned about the ingredients in their pets' food. How do you assure customers that your treats contain absolutely no preservatives, artificial additives, or colors?

Ashmitha ArunKumar: We completely understand pet owners' concerns about their pets' food. At Wags and Paws, we're dedicated to transparency and quality.

We adhere to a strict ingredient selection process, choosing only human-grade ingredients that meet our high standards. Our treats are prepared in a clean and controlled environment using a careful dehydration process that preserves their natural qualities without additives.

Every batch is carefully inspected to ensure it meets our commitment to pure, natural goodness. By upholding these practices, we assure pet owners that our treats are wholesome, natural, and free from unnecessary additives. We share their dedication to the well-being of their furry companions and strive to be a trustworthy source of premium treats.

Wags and Paws is more than just a pet treat brand; it's a lifestyle choice. Could you elaborate on how your brand's philosophy aligns with pet owners prioritizing their companions' health and happiness?

Ashmitha ArunKumar: Wags and Paws offer premium, all-natural treats without compromises. We align with pet owners who want the best for their pets. Our treats embody the values of quality, transparency, and holistic care. They provide a way for pet owners to express their love and devotion while promoting their pets' health.

Wags and Paws go beyond being a brand; it's a heartfelt statement that resonates with pet owners who see their companions as cherished members of their lifestyle and family. Our treats are a testament to that commitment.

Among best-selling treats, the Dehydrated Anchovies and Sardines stand out for their omega-3 fatty acid content. How do these treats contribute to a pet's skin, coat, and overall health?

Ashmitha ArunKumar: Omega-3 fatty acids are renowned for their anti-inflammatory properties. These treats help soothe and nourish the skin, reducing itching and promoting a healthy, shiny coat. Additionally, omega-3s bolster the immune system, aiding overall health and vitality.

Furthermore, these treats provide essential nutrients that support cardiovascular health and brain function. They're particularly beneficial for older pets and those with skin sensitivities or joint issues.

Could you discuss the importance of trust in the pet food industry and how "Wags and Paws" address this aspect, assuring pet owners that they are giving their pets the very best?

Ashmitha ArunKumar: Trust is the cornerstone of the pet food industry, as pet owners entrust brands with their beloved companions' well-being. At Wags and Paws, we recognize the significance of this trust and take meaningful steps to uphold it, setting us apart from competitors.

Transparency in Sourcing: When pet owners choose Wags and Paws, they select treats made from carefully human-grade ingredients. Each batch of our treats undergoes thorough inspections to ensure quality and safety. 

For instance, our Dehydrated Chicken Feet is more than just a tasty snack; they offer joint support through natural collagen, as confirmed by a review from Shivani in Salem, whose senior dog appetite and overall energy improved after enjoying these treats. Shivani’s experience underscores our commitment to real ingredients with real benefits.

Mr. Ravishankar from Cochin confirmed that he saw a drastic improvement in his cat's itchy skin and coat health within two weeks of introducing our Dehydrated Sardines and Anchovies to its diet.

Natural Goodness and Nutritional Integrity: Our meticulous dehydration process preserves essential nutrients, and our products are manufactured in small batches, distinguishing us from competitors.

Mr. Kirthi Varman from Salem, a devoted dad to a German Shepherd Puppy, recently shared his concerns about his fussy eating habits and declining appetite - particularly his aversion to processed kibble. With his busy schedule, it was tough for him to cook meals for the puppy daily. In response, we recommended our Goat Lung Pops, Chicken Jerky, Anchovies, and Sardines as kibble add-ons.

Our advice worked wonders, and Mr. Varman was so excited that he reached out to us. He couldn't contain his joy when he saw his puppy enthusiastically gobbling up his food. In his own words, he exclaimed, " It used to take me around 1-1.5 hours to get him to finish his meal, but after using Wags and Paws' treats as kibble toppers, he finishes in minutes." This heartwarming success story exemplifies how our treats make a real difference in pets' lives.

By consistently delivering on our promises, Wags and Paws establish credibility extending beyond words. We value the well-being of pets as much as their owners do, offering treats that are more than snacks; they are healthful choices that lead to happier, healthier lives.

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